Eve Turow Paul is a journalist and advisor who studies the wants and needs of
young people around the world. She investigates the latest research in
psychology, sociology, anthropology, speaks to thought-leaders and interviews
people of the Millennial and Gen Z generations to gain a better understanding
of their anxieties, hopes and passions. She then looks at how individuals
soothe themselves and fulfill many of their needs through food culture, where
young people overwhelmingly spend their discretionary incomes.

Eve is the author of A Taste of Generation Yum: How the Millennial
Generation's Love for Organic Fare, Celebrity Chefs and Microbrews Will Make
or Break the Future of Food
. Today, Eve utilizes her years of empirical research
to advise Fortune 500 companies, start-ups and independent entrepreneurs on
how to connect with and better serve Millennials.

Eve Turow Paul formerly worked for New York Times contributor and cookbook
author Mark Bittman. She is a Forbes contributor. Her writing has appeared in
a number of publications including The Chicago Tribune, Plate, The Village
Voice
, on The Atlantic, Refinery29, Huffington Post and more.