Kael Goodman is an entrepreneur based in the DUMBO neighborhood of Brooklyn. He is the publisher of Brownstoner, Brooklyn's definitive voice on real estate, renovation, and matters that impact life inside and outside the home in Brooklyn. Kael is also the founder and CEO of two companies, We3 Real Estate and BlankSlate. We3 is a residential real estate platform, empowering brokers with tools to run their businesses and analytics for market participants to gain insights into trends and opportunities. BlankSlate is a leading digital agency and publisher network. Employing a mix of advertising, content marketing, and social media strategies, BlankSlate helps local, regional, and national brands reach engaged local audiences.