Shawn Cheng is a Principal at Vayner/RSE, Gary Vaynerchuk’s venture capital firm. Vayner's focuses early stage investments for startups in need of strategic guidance in marketing and storytelling. Prior to joining, he worked in Digital Strategy, Digital Advertising, Social Media and Search at BBDO, Razorfish, and VaynerMedia for 10 years. He has also been working with startups for over 5 years and helped to build dozens of brands such as Mondelez, GE, Starwood Hotels, and Victoria’s Secret.

Originally from California, Shawn now lives in Brooklyn and is currently interested in virtual reality, esports, and consumer applications.